Bill Peterson has spent more than 20 years growing and directing companies for some of the world’s leaders in sports, entertainment, events, and hospitality on an international scale.
Peterson worked with the National Football League’s European operation for almost 10 years, the last two as Managing Director and then President.
A former Vice President with Anschutz Entertainment Group in Los Angeles, Peterson drove its Sports Division, which managed everything from the David Beckham Academy to corporate sponsored cycling, track and field, and tennis events.
He helped oversee the management of numerous MLS teams and the development of soccer-specific stadiums across the country. As Managing Director of the Home Depot Center, he spearheaded the construction of the nation’s only 250-meter, indoor velodrome.
The Florida resident was named Commissioner of the North American Soccer League on November 27, 2012.
Under his tenure the NASL has mirrored the style of other professional soccer leagues around the world by retaining a single table structure in 2013 that will also feature for the 2014 season when teams will observe a month long break to avoid a conflict with the FIFA World Cup.
As President of USA Cycling’s Board of Directors, Peterson was an integral part of the initial development of the Tour of California and served as the point person for two UCI Track
Cycling World Championships. He continues to serve as Chairman of the USA Cycling Professional Committee Representative.
Peterson provided advisory and event services to a variety of clients in Canada and the United States through his own firm Solve4 and served briefly as COO of the United Football League.
He was the Executive Vice President of Centerplate, the North American market leader for managing food and beverage, retail, restaurant, and events in sports facilities, convention centers, and entertainment complexes.
Peterson earned his Bachelor of Science in health, physical education and recreation from Lock Haven University in Pennsylvania. He has also served on advisory boards for: the Los Angeles Sports Commission, LA Triathlon, Long Beach Convention and Visitors Board, California State University, Dominquez Hills Education and the Board of Governors for Major League Soccer.
He has been married for 13 years to his wife Lisa and they have two daughters.