Guaraviton Enters Into Multiyear Partnership With Fort Lauderdale

The Fort Lauderdale Strikers and Brazilian-based beverage company Guaraviton announced Friday a multiyear partnership that includes the Guaraviton logo featured on the front of the Strikers uniforms.

The front-of-jersey sponsorship is the first in club history. Guaraviton’s logo will be present on the front of Strikers primary and alternate kits, and practice jerseys.

“The announcement of this partnership is a historic moment for the Strikers,” managing director Luis Cuccatti said. “Both of our brands share the same objectives and are taking the right steps to dominate and expand in our markets. The magnitude of this partnership is a testament to our growth as a club and speaks volumes to the Strikers' global ambitions.”

Based in Rio de Janiero, Guaraviton is a producer of natural drinks and the leader in guarana beverages. The beverage is a revitalizing, non-carbonated energy drink made from all natural extracts including guarana, açaí, and ginseng.

Guaraviton will use the partnership with the Strikers to introduce its products to the United States.

The partnership will also further enhance the Strikers brand in Brazil. The club will have advertising field boards at the Rio Soccer Championship and at Brazil’s Série B Championship.

Per the agreement, Guaraviton has the right to create, distribute, and sell a co-branded Strikers/Guaraviton energy drink, which will be sold in Rio de Janeiro. The company also has the right to sell co-branded Strikers jerseys in the Brazilian city.