The North American Soccer League website NASL.com and each of the league’s club websites are being launched through a new and exciting digital platform in partnership with PERFORM, the world’s leading digital sports content group.
As soccer in the United States reaches new levels of interest and intensity, partnering with PERFORM will help propel the new look www.NASL.com website, the NASL and its clubs to a wider audience throughout the global soccer community.
PERFORM commercializes multimedia sports content across internet-enabled digital platforms, driving revenues through a mix of content distribution, advertising and sponsorship, the development and management of subscription platforms and technology and production. PERFORM owns one of the largest digital sports rights portfolios, including leading U.S. soccer site Goal.com, through contracts covering more than 200 sports and their associated leagues, tournaments and events.
“We are excited to enhance our digital presence through PERFORM and believe the league and club websites will become an essential destination for soccer fans around the world by becoming part of a larger online entity,” said NASL Commissioner Bill Peterson. “We have an opportunity to become a market leader in content and style while also driving revenues through digital platforms for the NASL and our clubs.”
Live streaming of NASL matches will now feature as part of a monthly subscription package that will include access to all games both live and archived on demand. Subscribers will also have access to additional premium video content, all for a nominal monthly fee of $4.99.
As part of the match day experience throughout the NASL season, which kicks off on April 12, fans will be able to follow along at NASL Match Center where they can enjoy comprehensive live stats and interact through social media and buy tickets and merchandise, while watching the NASL live stream.
All the NASL sites will feature up to the minute NASL league and team news content and will include special features, premium video content, online team stores, photo galleries, player profiles, statistics, historical and informative content, ticket packages, fan and community interaction, and youth and academy news.
“We are investing in enhancing our live streaming of matches and are making them available as part of a monthly league-wide subscription package that we believe offers great value,” added NASL Commissioner Peterson. “Sporting events around the world are increasingly being viewed via online platforms and this partnership with PERFORM will push the NASL to the forefront of how soccer fans access matches in the future.
“Our matches already create a fantastic live atmosphere when fans visit our stadiums to watch in person, and we feel that is an asset that can be captured online and can help the league and clubs build its global fan base.”
Juan Delgado, Managing Director of PERFORM said: “In the US, soccer is continuing to gain in popularity. The audience is growing and like most sports fans today, they're demanding rich digital content and experiences. Our partnership with the NASL will bring the best of their content together with our deep digital expertise to provide fans with greater access to NASL's live games and digital content.”
The new-look NASL.com pushed live on Tuesday, January 14 and throughout the coming weeks NASL team websites will come online through the PERFORM network.
About the NASL
The North American Soccer League is a professional soccer league established in the United States and Canada. The NASL member teams are: Atlanta Silverbacks, Carolina RailHawks, FC Edmonton, Fort Lauderdale Strikers, Indy Eleven, Minnesota United FC, New York Cosmos, Ottawa Fury FC, San Antonio Scorpions FC and Tampa Bay Rowdies. Virginia Cavalry FC and clubs in Jacksonville and Oklahoma City will commence play in 2015.
About PERFORM Group PLC
PERFORM Group PLC is a FTSE 250 listed business and the world’s leading digital sports content group. Through unrivalled global content collection, production and distribution capabilities PERFORM creates digital products that drive traffic, engagement and revenues for over 2,700 of the world’s leading media and betting companies and enable brands to engage with over 180 million sports fans every month. www.performgroup.com