For the first time in franchise history, the Atlanta Silverbacks will be sporting Nike apparel. The Silverbacks have partnered with local sports apparel business Kicks & Sticks, who will handle all of the club’s merchandise for the 2014 season, the club announced Friday.
Through the partnership with Kicks & Sticks, the Silverbacks will exclusively wear Nike for the upcoming season. The club has been working with Kicks & Sticks over the last several weeks to select designs for the team’s game uniforms, warm-ups, and other apparel. The Silverbacks will reveal their 2014 kit designs, along with a jersey sponsor, at the annual Season Kickoff Party, which will be announced sometime in the next two weeks.
“One of our major goals this offseason was to align our club with a major apparel brand, so we’re tremendously excited to be working exclusively with Nike through our strategic partnership with Kicks & Sticks, who will be overseeing all of our merchandising,” said Silverbacks President & General Manager Andy Smith. “Adding to all of the excitement will be the announcement of our jersey sponsor at the upcoming Season Kickoff Party.”
With two different locations in Alpharetta and Buford, Kicks & Sticks one of the largest uniform and Kwik Goal suppliers in the Southeast with over 500 high school, college, club and rec league accounts. As professionals in team sales, Kicks & Sticks is the preferred soccer specialty dealer for many of the top soccer apparel brands, especially Nike.
In addition to their stores, Kicks & Sticks has a mobile unit that will be on site at every Silverbacks home game, as well as many of the major community events that the club will be attending. Silverbacks-branded Nike apparel will be available for purchase at all of the Kicks & Sticks locations, including the mobile unit, and that availability will start at the Season Kickoff Party.
“We’re excited to be working with the Silverbacks,” said Kicks & Sticks Owner Chris Chico. “As a club, their focus is on creating a bond with the local community and growing soccer, and that is completely in line with our company philosophy and passion for the sport.”
The Silverbacks kick off preseason training camp on March 1, as they start their preparation for the 2014 NASL Season, which kicks off on April 12. The Silverbacks start their season in New York, visiting the Cosmos on April 13 – a matchup that will feature the two teams that played in last year’s NASL championship game.
To purchase tickets, call the Silverbacks Ticket Office at 404-969-4900. To contact Kicks & Sticks, call 770-569-8318 or email firstname.lastname@example.org.