Power Talk
The words coaches use when speaking to players are very
important. How important? Consider the effect the words of the Bible have
had, or those of the Emancipation Proclamation. These words are not merely
scribbles on a piece of paper. They have changed the world, affected more
people than imaginable. Does the English language have a word that means,
precisely, "the effect of the written word on the uncountable?" Not
really. For this reason, we have a hard time experiencing the reality of
the situation. Sure, we might be able to come close to what we think is
visualizing it, or experiencing it through a feeling, but the additional
dimension of articulation brings it to life. It becomes a reality that can
be translated to others. The point is, without words to symbolize
something, it is very difficult to experience. With words, however, change
can be induced on a grand scale.
Words are the building blocks of symbolic
systems. They enlarge the mind's capacity to store stimuli, and open the
way to abstract thinking. From the Greek original logos, words enable one
to think logically. The power of a simple change in words can be seen in
the experience of PIE, a national trucking service. A number of years ago,
PIE discovered that it was losing more than a quarter of a million dollars
a year because of mistakes by its own employees...mislabeling containers,
misidentifying products...simple mistakes. After researching the cause,
the company discovered that 60% of their products had problems. So PIE
decided to change how their employees perceived themselves. By changing
their perception, PIE hoped the employees would change their commitment to
quality. So one small change in vocabulary was made.. -from now on, the
employees were referred to not as truckers, not as workers, but as
craftsmen.
Initially, people thought the change was rather
silly. What was the difference? The job was still the saute. But after a
while, the employees began referring to themselves as craftsmen, and their
perception changed. In less than thirty days, the mistakes were reduced to
less than 10%, all beginning with the change of one word.
The moral is this: if the only thing that changes is
the word, then the experiences are scarcely affected. But if words succeed
in changing routine emotional patterns, nothing is the same! Below is a
list of words that can change the emotional state attached to both life
and soccer: try becomes will, problems become challenges, substitutes
become contributors, overtime becomes action time, losses become learning
experiences, long distance runs become tension relievers, frustrated
becomes temporarily blocked, practices become developmental sessions,
wasted becomes un-resourceful, comer kickers become crossing specialists,
lucky becomes opportunistic, fear becomes inaction, setback becomes
feedback.
Everything a coach does or says must have a
positive impact upon his team, no matter how insignificant or small the
matter seems. For instance, telling a player to "play the ball to your
teammates so we can keep possession" has a much more positive effect than
telling them, "Quit turning the ball over! " The player told in this
manner is possibly more rattled now than if the coach had said nothing. To
understand why, we must understand the psychology behind the statement.
Despite what are probably good intentions on the part
of the sender, the message received is loaded with explosives...beginning
with the word "Quit..." Quit rarely brings to mind fond memories. Whenever
you hear it, somewhere in the back of your mind, you might remember all
the times someone called you a 'quitter'; or occasions when something was
absolutely no fun, so you decided to do something else; or maybe the
feeling of getting scolded for a certain behavior. Whatever the reaction,
chances are, the receiver of the message has already been subconsciously
sent into a negative state, with one word.
The human mind, upon hearing the phrase "turning the
ball over, " records it and, consciously or subconsciously, is further
tempted to plummet. Why? First, we know that the subconscious mind records
everything. This is why through hypnosis, the human mind is capable of
revealing detailed information about even the most trivial matters. The
player's mind is likely to record the negatives and, deep inside, allow
them to fester, to infect, to wound. If the subconscious gets consistently
plastered with negative statements, it is likely to either believe them
(which lowers self-esteem), or resent them (which leads to rebellion).
Secondly, I bet many of you reading this are
visualizing the meaning of these words, "turning the ball over."
Obviously, this is an image of failure. Intense visualizations have the
ability to cause the body to respond in ways consistent to that
experience. The body has very little recourse since it cannot distinguish
between reality and perceived reality. So players who are told to quit
"turning the ball over" are more likely to physiologically respond with
increased anxiety...sweaty palms, a higher heart rate, tightened muscles,
and a repeated visualization of failure...than if nothing had been said at
all. Negative statements are most successfully used as a last
resort...when all else has failed.
Contrast this with the positive statement, "Pass
the ball to your teammates." Remember: words send as many, if not more,
subconscious messages as they do conscious ones. This phrase allows the
player to visualize himself succeeding. Any time we have an image of
ourselves succeeding, our chances for success have already skyrocketed.
Why? Because the body begins to correspond with that vision: the muscles
relax, the breathing process becomes deeper, the heart rate slows down,
anxiety dissipates, and there is a progressive image to follow.
But even more importantly, the player receives a
message from the coach that says, "I have high expectations of you. I
expect you to succeed." If that message is consistently sent, and it is
sincere, it is hard for the player to do much less than adapt. And instead
of causing a possible rebellion by using negative motivation - threats,
sarcasm, shouting at him, cynicism - the coach now plants a seed for
desire within that player. The bottom line is this - threats, sarcasm,
being cynical, and shouting may cause the goose to lay one more golden
egg, but it might be the last.
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